I don’t want to be a brand.

“You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.”

And my heart rose up in revolt and shouted: F@CK THAT SH*T!

Cheri Baker wrote this and I think she is so right! There is something that is so weird about someone who only posts things online that are focused on their “brand.” People are more complex and have more diverse interest that what is contained in a “brand statement”.

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