I’m watching ScobleShow about Blogtronix (show link) and Vassil Mladjov, CEO, said something very interesting about 1/2 way through.

Roughly transcribed:

Many companies are using blogs for PR and marketing … You need to start somewhere … Why do I need to email the whole company, when I can just post one blog post and everyone can go and read it and give me some feed back. That way you are not clogging the email system, you are not spamming people, and everybody, even the people you may have forgotten to email, can give you feedback and comment, even with external customers.

Silicon Valley gets it.